FOR YOU & THE FUTURE

CONTEMPORARY, SUSTAINABLE, DESIGNED IN GERMANY, MADE IN EUROPE.

Sustainable fabrics with expressive prints and bold colours. Trends that don't dress up, but embrace the zeitgeist. Worn by different women in individual ways to write their own stories.

IT'S A FAMILY BUSINESS:

IT'S A FAMILY BUSINESS: A FAMILY BUSINESS WITH HISTORY

The history of Rich & Royal began in 1986 with a family business from Baden-Württemberg: Peter Stupp Design Mode GmbH, founded by Peter Stupp in Freiberg am Neckar near Stuttgart, where the company is still located today. Since 2002, the sons Denis and Patrick Stupp have been running the company in the second generation. Inspired by a stay in New York and the modern mix of glamour and rock that heralded the new century in fashion, the two founded the fashion brand Rich & Royal in 2006. What started with one designer and eight representatives has now grown into a company with a total of 150 employees and 1000 points of sale in ten countries. With a clear view of the future. And the consistent promise to always combine fashion and trends with a sustainable awareness for people and the environment - for you & the future.

THE RIGHT TIME FOR A CHANGE:

THE RIGHT TIME FOR A CHANGE: OUR NEW BRAND LOOK

That's why 2021 was exactly the right time for a change
. A year marked by crises and upheavals - but also by optimism and hopeful visions of the future. Now that Rich & Royal's collections have evolved with the times, the brand's logo has also been given a modern update.

Denis & Patrick Stupp

"We have been in business for 15 years. Looking to the future
we are continuously shaping our brand. We create
fashion with a flair for trends and a sustainable consciousness.
The new logo with a simple, no-frills design embodies our aspirations.
It is timeless and feminine, elegant and high-quality. Restrained and yet clearly recognizable Rich & Royal".

INDIVIDUAL, SUSTAINABLE,

INDIVIDUAL, SUSTAINABLE, AT THE PULSE OF TIME WITH LOVE FOR DETAIL

At Rich & Royal, the focus is always on the multifaceted and the high demands of our customers are always in focus. We celebrate femininity in all its diversity. Trend-oriented, but self-confident with our own style. Well-dressed, but without compromising on the environment. In the office as well as in the office as well as in leisure time and on special occasions. That's why Rich & Royal's collections not only adapt future trends, but also develop them further to meet the real needs of their customers. From the catwalk to the wardrobe to be combined individually. The design ingredients for the Rich & Royal look: high-quality fabrics with a particularly beautiful feel, expressive colours and designs, plus loving details that make fashion hearts beat faster.

WE ARE ON A CONSCIOUS MISSION:

WE ARE ON A CONSCIOUS MISSION: THE FUTURE OF FASHION LIES IN A GOOD CONSCIENCE.

For Rich & Royal, trend sense is always in harmony with the needs of our planet. Fashion and style is just as natural for the brand as responsible use of resources, environmentally friendly processes and fair working conditions. 85 percent of our partner manufacturers are based in Europe, many of them family-run like Rich & Royal itself. Materials are very consciously selected from fabric suppliers in France, Italy and Portugal - 50 percent of which are currently already sustainable. A figure that should grow to at least 90 percent by 2025. One of the role models here are our Organic Basics, which are already 100 percent organic and sustainably produced. Without compromise.